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Method’s Laundry Smarts Campaign Hits NYC

Viral video, microsite and street-level marketing efforts.

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By: TOM BRANNA

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Method has launched ‘Laundry Smarts,’ the second phase of a campaign aimed to end “America’s addiction” to laundry jugs—and to raise awareness for its new laundry detergent with smartclean technology, which hit shelves earlier this year. Laundry Smarts combines on-the-street and interactive experiences with a viral video, microsite and mobile clothing donation truck that is touring New York City May 13-15. Method is teaming up with Goodwill Industries to offer New Yorkers an easy way t...

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